PNN
New Delhi [India], February 27: Young India doesn't chase "quick fixes." It demands fuel that can keep up through early workouts, long office hours, lectures, commutes, and the kind of days that don't slow down. In that world, nutrition has to be fast, clean, and credible. That is why GetmyMettle has been recognised with the award for Best Nutraceutical Brand for Young India. This milestone reflects both relevance and trust at scale, built under the umbrella of Founder & CEO, Dr. Raghav Singhal.
"This award is a vote of trust from a generation that expects nutrition to be simple, clean, and consistent," says Dr. Raghav Singhal, Founder & CEO of GetmyMettle. "Young India is building careers and bodies in parallel, and you deserve fuel that fits your schedule without compromising on quality.
We started GetmyMettle to make performance nutrition easier to choose, easier to carry, and easier to stay with, whether you're starting out or pushing personal bests. This recognition motivates us to keep raising our standards, expanding smarter formats, and delivering products you can rely on every day, for your workouts, workdays, and everything in between."
The honour was announced during the Bharat Shining Conclave 2026 in New Delhi on 23 February 2026 at The Lalit Hotel, Barakhamba Road, with the Bharat Shining Awards & Recognition Ceremony.
A Win Built on What Young Consumers Actually Need
This award is not only about products. It is about understanding how young consumers live, train, study, and work today.
GetmyMettle's approach is clear: bring performance nutrition and everyday convenience onto one platform. The brand offers energy bars, protein bars, peanut butters, and nutritional supplements together, positioning itself as a single destination for both smart snacking and sports nutrition.
Where Protein Powders Meet Performance Nutrition
For many people, the first nutrition upgrade starts with something simple, and protein powders are often the easiest place to begin. No complicated regimen, no major changes. Just a scoop that fits into what you already do.
GetmyMettle leans into formats that are easy to adopt and easy to stay consistent with, especially protein powders that slip into busy routines. Whether you mix it with water, blend it into a smoothie, or stir it into everyday recipes, the idea is to make protein feel approachable.
The brand positions its protein powders as "healthy & tasty" choices designed for daily use, so getting started with performance nutrition feels straightforward rather than overwhelming.
A Wide Portfolio for Real Fitness Journeys
Not everyone trains the same way. Not everyone has the same goals.
Alongside functional snacks, GetmyMettle also covers core sports-supplement categories such as protein powders, weight gainers, BCAAs, and pre-workouts. That breadth matters because "Young India" is not one audience; it is beginners, intermediates, serious lifters, runners, and people who just want to feel more energetic and consistent.
A portfolio that spans both everyday and performance needs helps a brand stay relevant across stages, not just moments.
Built for Modern Preferences, Without Making it Complicated
Young consumers don't just care about outcomes. They care about what goes into the product and how it fits their personal choices.
Across its catalogue, GetmyMettle includes options positioned for modern dietary preferences, for example, peanut butter variants described as vegan and gluten-free where applicable, and supplement formats such as 100% veg capsules for certain products.
This "choice within the range" helps a brand serve a wider youth audience without turning product selection into a guessing game.
Why "Best Nutraceutical Brand for Young India" Matters
This is an award title that carries a very specific meaning.
Young India is not one segment. It is campus culture, first jobs, night shifts, weekend sports, marathon training, and everyday wellness in a fast-changing world. Winning in this category signals that a brand is keeping pace with shifting expectations, better ingredients, smarter formats, and a product experience that fits real schedules.
It also reflects a broader shift you can feel across the country: health is no longer an "afterthought" purchase. It is part of identity, performance, and confidence. Brands that make nutrition easier to understand and easier to follow are the ones that grow with the consumer, not just sell to them.
Recognised on a National Platform
The conclave describes itself as a national movement bringing together voices across sectors to co-create a roadmap for Bharat@2047.
Within that setting, recognising a youth-focused nutraceutical brand signals something bigger than one company's success. It signals an expanding market where better nutrition is becoming mainstream, and where Indian brands are stepping up with stronger portfolios and clearer product quality.
What's Next for GetmyMettle
Awards matter most when they become a starting line, not a finish line.
For GetmyMettle, this recognition strengthens the responsibility to keep innovating across formats and functional categories while staying anchored in quality. As young consumers raise the bar, the brands that win will be those that keep simplifying nutrition, keep earning trust, and keep delivering products that fit real life, day after day.
GetmyMettle's Best Nutraceutical Brand for Young India win is a strong proof point of that direction, and a signal that performance-first nutrition in India is only getting bigger.
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