VMPL
Chennai (Tamil Nadu) [India], February 4: In industries that rely heavily on field teams, from sales and service to logistics and inspections, operational data is often scattered across multiple tools, leading to inefficiencies, delayed decisions, and poor visibility into workforce productivity. Addressing this long-standing gap, Chennai-based SaaS company, Lystloc has introduced what it calls the industry's first AI-native CRM integrated directly into a field force management platform, branded as LystCRM from Lystloc.
Traditionally, companies use separate systems for attendance, live tracking, reporting, leave management, and customer relationship management. While each tool serves a specific purpose, the lack of integration often results in data silos and manual reconciliation, increasing administrative burden and reducing actionable insights.
"Field teams are constantly on the move, but most software systems are designed for desk-based workflows," said Mr. Bharath Annamalai, Founder and CEO of Lystloc. "We saw businesses struggling to connect field activity with sales outcomes and customer interactions. That disconnect was costing them productivity and revenue."
Lystloc's platform brings together attendance tracking, real-time location monitoring, automated reports, leave management, and CRM workflows into a single AI-enabled system, enabling managers to view operational and customer data in one dashboard. The AI-native architecture is designed to analyze field behavior, sales patterns, and customer interactions to provide intelligent recommendations and workflow automation.
According to the company, the platform helps reduce manual reporting, improves accountability among field staff, and allows faster decision-making by linking real-world activity with business performance metrics.
"For growing businesses, especially MSMEs, investing in multiple enterprise tools is neither affordable nor efficient," Mr. Annamalai added. "Our goal was to create a unified system that is simple to deploy, scalable, and intelligent by design, not as an afterthought."
The platform's real-world impact is already visible across multiple industries. BPL Medical Technologies, one of India's leading medical device manufacturers with operations across 14 locations, adopted Lystloc to replace manual and fragmented attendance systems for its field teams. By moving to geo-tagged, real-time attendance and centralized reporting, BPL was able to eliminate payroll discrepancies, significantly reduce HR effort, and gain consistent visibility into workforce activity across regions. In the FMCG sector, VIP Shampoos, which manages over 200 field employees across 60+ retail locations in Tamil Nadu, implemented Lystloc to automate attendance, enable live tracking, and streamline reporting. The company reports a 40%+ increase in field productivity, 10-25% reduction in operational costs, and savings of 4-6 administrative hours per week through automated workflows and real-time dashboards. Similarly, rice manufacturer Double Deer, a long-term Lystloc customer for over eight years, leveraged live tracking, geo-fenced attendance, and automated insights to improve field coordination, resulting in a 10% increase in revenue, 10% boost in team productivity, and a 10% reduction in operating costs, while also cutting weekly manual reporting time by 2-4 hours.
Lystloc's product evolution reflects the founder's own operational experience. Initially launched nearly a decade ago as a food delivery venture, the company pivoted after encountering the complexities of managing mobile workforces and ensuring productivity in real time. That insight led to the development of a specialized field force management solution, which has since expanded into a comprehensive operations and CRM platform.
Today, Lystloc reports being used by over 15,000 businesses across more than 60 countries, spanning industries such as sales distribution, facility management, healthcare services, and logistics. The company remains fully bootstrapped and continues to focus on product-led growth.
Industry observers note that as businesses increasingly prioritize automation and AI-driven insights, platforms that integrate operational execution with customer engagement are likely to gain traction.
"AI will only be effective if it is connected to real operational data," said Mr. Annamalai. "By embedding CRM intelligence directly into field workflows, we are helping businesses not just track work, but actually improve how work gets done."
With its AI-native approach and integrated design, Lystloc is positioning itself at the intersection of workforce automation and customer intelligence -- an area many believe will define the next phase of enterprise productivity software.
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